Theory 4 is the brainchild of hippo

Founded as the creative alternative to healthcare marketing, hippo is the specialized healthcare arm of Muller Bressler Brown. We bring a 30-year creative heritage to our clients with a legacy rooted in consumer-centric strategy. We don't just look at people as patients, we look at them as consumers. People who have choices - who want compelling reasons to choose a healthcare provider.

We understand the budget and resource constraints healthcare marketers face as they engage in patient acquisition and retention. That's exactly why we went into the lab to develop turnkey solutions that enable clear communications from providers to consumers. These solutions can help your organization:

Drive Loyalty

Drive loyalty and brand preference – Establish awareness across service lines

Connect People

Connect people and providers – Enhance the patient experience and generate leads to convert consumers

Promote Innovation

Promote innovation and enhance brands – Stand out amongst competitors

Generate Revenue

Drive revenue for your company – New revenue opportunities can exist outside of direct patient care

Meet the Product of our creativity.

Well, make that products.

The Marketing Toolbox

The Marketing Toolbox

Streamline workflow and marketing process
Cardiology Campaign

Cardiology Campaign

Complete awareness campaign with personality
ACO Translator

ACO Translator

Consider Theory 4 your ACO translator.
Doc Finder

Doc Finder

It’s all about doctor-patient compatibility.
Art of the Heart

Art of the Heart

Proving that heart care really is a work of art.
The Belly Bunch

The Belly Bunch

Connecting and educating expectant moms
High Fives for Healing Hands

High Fives for Healing Hands

Celebrate Doctors' Day

Interested? Questions? We’re here.

Click one of our logos below for more info.

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  • hippo_logo